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Client: Association of University Directors of Esates (AUDE)
Event: Gala Dinner & Awards 2015

Objective/brief:
To create and deliver a memorable gala dinner and inaugural awards night for 160 Directors of University Estates.

 

Particular challenge:
The gala dinner is the highlight of the annual conference and the focal social event for the Association. This was the first time the Association had held an awards event, and it was important to project a sense of gravitas to sponsors, entrants and winners.

 

 

How did we meet the objectives and overcome challenges:

The venue selected was Stirling Castle, with a drinks reception in The Chapel preceding the dinner and awards in The Great Hall. Guests arrived at the castle entrance, and were met by clan warriors and a Piper who led the group up to the innermost courtyard at the top of the castle complex. Guests were entertained by a harpist and a brief skirmish amongst the clan warriors.

The Great Hall was dressed in traditional Scottish décor and had AUDE and sponsor-themed centre pieces and gobo lighting. The talented John Culshaw was our host and after-dinner speaker. Following stage presentations, award winners were invited to have photographs taken in front of a step-and-repeat wall, branded to AUDE and the award sponsors.

The night was rounded off with a 25-piece pipe band, which marched ahead of the guests back down towards the castle exit.

Outcome.

93% of evaluation respondents stated that the dinner met or exceeded their expectations; 95% described the entertainment as good or excellent and 100% rated the room dressing and theming as good or excellent.

Assured Events has already been appointed to work on next year’s event.

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“The Aude Awards were a great addition to this event.”

“My best gala dinner yet! Simply outstanding.”

“What a brilliant evening. It was exceptionally well done, I felt honoured to have been part of it.”

“A really exceptional experience.”

All of the above are quotes from attending Directors of Estates.

 

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