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Client: PageGroup
Event: Quarterly High Flyers: Oslo

As part of an overall partnership between Assured Events and Page Group to help with the management of their Quarterly High Flyer incentive programme, we were approached to look at a ski trip option for 2014 Quarter 4 winners.

Particular challenge:
The incentive trips have a fixed budget per head and allow for just one overnight stay. This makes it essential to find short haul destinations with short transfer times to maximise time on the ground. For this particular trip, we also needed to include activity options for non-skiers, accommodation, and an evening meal as well as allow for other subsistence expenses within the budget. Qualifiers would be based around the UK, and so regional airport access needed to be assessed as well.

The key challenge therefore was to source a destination that would allow us to meet all the criteria.

How did we meet the objectives and overcame challenges:

After an exhaustive search of European airports serving ski resorts, no appropriate flights were found that would allow the group to fly out early on day 1 and back later on day 2 to maximise time at the destination. It was also difficult to find suitable resorts close enough to other airports to avoid long transfer times, and to find venues that allowed single night stays. The answer came in the form of a wildcard destination – Oslo!

We hadn’t originally considered Oslo, as Scandinavian countries normally work out too expensive. On this occasion, however, Oslo came out as incredibly good value for money compared to other options, and proved the perfect solution to maximising time on the ground.

Oslo’s Tryvann Vinterpark is just an hour from Gardermoen airport. It offers full downhill and cross country ski facilities, as well as a toboggan run that follows the route of the 1952 Winter Olympic course – extreme sledging! The resort is also only 30 minutes from Oslo city centre, giving far more options for accommodation and evening activities than other venues. As regional flight options wouldn’t work time-wise, it was decided to keep the group together and fly everyone from Gatwick.

The group flew in on the Thursday morning with a host from Assured Events to coordinate the trip, and headed straight to the Vinterpark. The eight who had chosen to ski collected equipment from the hire shop and spent the afternoon on the slopes. The rest took to the toboggan run with sledges, before well-deserved refreshment in a traditional log cabin with a real fire.

After time to shower and change at their city centre hotel, the group headed for a three-course dinner, for which they had chosen a Norwegian/ French fusion cuisine. Following the meal, the group went on to a bar where we had set up an exclusive area for them.

The next day, there was free time to explore Oslo before heading back to the airport to fly home.
We also created an app for the event featuring the schedule, maps, details of nearby bars, taxi numbers and details of places to visit in Oslo. The photo upload function within the app allowed the group to share their photos with each other.


The organisation of the trip was rated as ‘very good’ or ‘excellent’ by 100% of attendees, with over 83% stating that it exceeded their expectations! On the back of this event we were appointed to handle PageGroup’s next incentive trip to Copenhagen.

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“Oslo was great, very cold but well organised and the feedback has been fantastic. Sarah did a sterling job!”
Managing Director: PageGroup


“The whole trip was really well organised and really well hosted! I think it's safe to say an amazing time was had by all. So grateful to have been part of it!”
Incentive Winner: PageGroup


“Our Oslo trip was very well organised - filled with activity but also enough time for us to look around on the Friday. Thanks so much!”
Incentive Winner: PageGroup


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