Event Management Company - Manchester.

Serving clients across the UK

0161 428 1115

Our team How we work Service charter Our history Case study



We’re the friendly Manchester-based event management company providing a full range of event management services in the UK and worldwide.

Clients range from international household names to professional associations and smaller organisations. We get a buzz from making every single event a success for our clients and for those who attend. You’ll find us enthusiastic about what you want to achieve, easy to talk to, and spot on when it comes to meeting deadlines and budgets.

Our team has a huge breadth of experience, from working at event agencies, on the client side or at venues. The benefit to our clients is that we see the challenges from all sides, whether you are looking for a corporate events management company to organise your conference, incentive, teambuild or party.  Our clients value this experience and our approach as we secure a great deal of repeat business, creating unique events for clients across Manchester, Cheshire, the North West and all across the UK.




“Thanks for all your help in arranging our executive and long-servers hospitality.  All went really well and it was a great experience.  So pleased we had you on board, don’t know what I’d have done without you – thank you!”

Molson Coors Brewing: PA to the Regional Managing Directors

Our team

It's our people that keeps our clients coming back. When we recruit, we look for positive people who can come up with fresh thinking, solve problems, manage detail – and keep smiling. Staff turnover is low, which makes for lots of shared knowledge and provides clients with stability. We regularly give placements to Event Management students, and take them on permanently when they finish their course.

You can always talk to someone who knows your event inside out, because each event has a dedicated account manager who takes full responsibility for the project. All event managers are in-house, so you can be sure you’ll be working with one of our own team, not a freelancer.



Karl Perry
Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Managing Director

Karl Perry. Founder and MD Karl launched Assured Events in 2005, having been involved in events since the 1990s. His role is to keep clients happy by keeping the team happy and the company well-resourced. This includes taking responsibility for project planning, business development and getting the ice creams in when the sun comes out. Random activities outside work have included biking from London to Paris, and playing football against Ryan Giggs’s brother. Neither, he says, were a pretty sight.
The Assured Events project he’s most enjoyed so far has been hosting a set of incentive trips to Iceland over three consecutive long weekends. “It nearly broke me, but it was an incredible experience seeing the northern lights, cooking in the geysirs, taking a jeep on to a glacier then trekking out on snowmobiles. Reykjavik was a pretty OK party-town too!”

Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Account Director

Steph Cohen, Account Director. Steph came to Assured Events in 2012. She first got the events bug whilst organising a charity ball as a law and criminology student at the University of Leeds. Subsequent roles included Events Coordinator and then Weddings and Special Events Manager at a Marriot, event organiser for Euromoney’s Project Finance magazine in New York, and Account Manager at Incentivise. She’s also completed a postgraduate qualification in International Business Practice. When not organising events, Steph is out looking for adventure – she’s paraglided in Turkey, kayaked in the Hudson River, hiked in the Ein Gedi Nature reserve, and more. Her favourite project with us so far has been the Great Britisch House Party incentive for Coca Cola. “We didn’t stop for 3 days, but it was all worth it because it was clear the participants were enjoying every minute!”

Ella Tacey, Senior Account Manager. Ella’s been with us since June 2012. She joined after a PR and Marketing degree at the University of Central Lancashire. A placement at Blackpool Council gave Ella her first taste of event management and inspired her to take on a part-time Events and Marketing Assistant role in the university’s events office during the final year of her studies. After this, there was no going back. If you find yourself working with Ella, however, make sure you give her plenty of space – she tends to fall over something or someone on a daily basis (which gives us a good incentive to keep the office tidy). Her favourite Assured Events project has been a Coca Cola group incentive pre-launch party and screening for the James Bond Skyfall movie (complete with the bike used by Daniel Craig in the opening scenes).


Sarah ‘Head of Ale’ Dhaliwal, Senior Account Manager. Sarah first worked with us on placement from her University of Huddersfield Event Management BA. When she finished her studies in June 2013, we were very happy to welcome her back as a permanent team member. On top of achieving a First, she’d also organised veterinary consumables exhibitions and GirlGuiding UK trips. We figured if she could organise groups of teenage girls, keep them under control and bring them home safely, she could probably cope with pretty much any event challenge we could throw at her. At exhibitions, you’ll find her scouring stands for promotional stuffed animals to add to her ever-expanding radiator farm. Her favourite assignment so far has been accompanying the PageGroup High Flyers incentive to Oslo: “A great 24 hours, packed with sledging, skiing, eating and drinking!”

Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Senior Account Manager

Roxana Mocanu, Account Manager. Roxana is one of the most recent team members to join Assured Events. She graduated from MMU in 2015 with a 1st degree in Events and Tourism Management. (She is very modest about the ‘1st’ bit.) Roxana’s passion for events started when she was in high school, where she organised various events such as fundraising and social events, exhibitions and fairs, proms and graduation festivities. She has also worked across different departments within hotels and the hospitality industry whilst undertaking her degree. When away from her desk, Roxana enjoys travelling, reading and gardening. One of Roxana’s favourite events she has worked on was the 2015 BAUS Annual Meeting. She says that her role within the successful delivery of the conference was what made her so eager to join the Assured Events team. We fully intend to put both her event organising and gardening skills to the test. We are developing a reputation for poor office plant maintenance!

Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Senior Account Manager

Cheryl has recently joined the Assured Events team, having spent the last 4 years working within Event Production. Her production led background means that she has had the opportunity to work on a broad scope of events ranging from Awards Ceremonies, Conferences, Product Launches, Exhibitions, Music Festivals right through to the Public Teachings of the Dalai Lama! Cheryl first discovered her love for live events when she undertook her very first time part time job at Nottingham Arena. She went on to complete a BSc in Psychology at The University of Manchester, and couldn’t wait to dive back into the world of live events as soon she had finished! Away from work Cheryl can often be found with her nose in a book – a lifelong habit that has earned her the nickname Johnny 5 (Input, input!). Her passion for live music means that her favourite way to spend the summer is festival hopping – She has only just managed to prise herself out of the mud bath of that was Glastonbury! ”


Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Account Manager

Laura Graham, also very creatively nicknamed as LG, graduated from Sheffield Hallam University in 2014 with a degree in Events Management. After spending a placement year with a national bus operator and arranging a charity dinner with a very questionable Gordon Ramsey lookalike, Laura knew that a career in the events industry was the right path for her.
She dabbled in film production and rubbed shoulders with the stars for a short while before returning to her Northern roots and gaining experience in national marketing teams for the professional service and property sectors, both in house and in agency.
Outside of the office Laura is a self-confessed 'gin snob' and likes nothing more than whiling away an evening exploring a new gin and pairing with her favourite garnish. She is also partial to a body step class or two, but as a box set addict, she can very easily be persuaded away from the gym.

Laura Kay
Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Account Executive

Laura joined as an Event Co-ordinator after graduating from Manchester Metropolitan University in 2015 with a degree in Events Management. Since leaving University she has gained experience in both the agency and venue side of events by working for Manchester Convention Bureau and at a hotel venue. Her passion for the events industry began when she started attending more and more live music events and then decided she would like to do this for a living! You’ll be able to find Laura front row at a gig, concert or festival probably dancing like no-one is watching (which judging by her moves wouldn’t be such a bad thing…)!
Little known fact: Laura is an accomplished Morris Dancer (she assures us that it’s the cool type) which we look forward to enjoying on team socials. Every. Single. Time!

Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Account Executive

Olivia has recently graduated from Leeds with a first class honours degree in Event Management. Her passion for events was sparked from her background in amateur dramatics and musical theatre. When she finally realised she wasn’t going to be the next Beyoncé she decided to hang up her mic and head behind the scenes and run the show. As part of her placement Olivia worked for an agency organising a vast range of events from gala awards dinners and networking conferences to family fun days and poetry festivals. She has also briefly worked as an Events & Wedding Co-ordinator at a venue. When Olivia isn’t working, you can probably find her in one of two places either reading a book by a pool in Greece or walking her four fur babies in her sunny homeland of North Wales.
She is also known as a bit of a karaoke queen (she says that she’s not any good you just can’t get her off it – we’ll keep you posted!)


Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Account Executive

Emily is a Team Assured Account Executive. After graduating from the University of Gloucestershire in 2016 in Event Management, she headed straight off to the USA to work in Palm Springs, California. She then took the leap to work and travel some more in Eastern Europe. Emily has always loved travelling and will always try to squeeze in trips abroad.
Although ‘TLC’ sings “don’t go chasing waterfalls”, Emily never takes their advice as she has hiked over 10 miles through the Grand Canyon to see the famous waterfalls of the remote village of Supia, scaled down rock fronts to stand beneath a waterfall and stood on the edge of another dropping directly into the Pacific Ocean.
Emily got a taste of events when she went to work at a local florist, arranging wedding bouquets and centrepieces, which is a hobby that still continues today. The bug truly bit as she decided to study the industry at university and in her spare time takes on volunteering positions at music festivals.

Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Event Assistant

Molly is from Northamptonshire and joins us on a placement year from her Events Management degree at Manchester Metropolitan University. Her passion for events began whilst working at Silverstone Circuit on The British Grand Prix. Her love for the industry continued to grow as she volunteered at a wide range of events during the first two years of her degree. Outside of events Molly enjoys exploring different cuisines (eating basically), visiting different restaurants with her friends and family. She is a big foodie and even attempts recipes at home picked up from her restaurant visits and food blogs.
Since moving to Manchester, she is always spotting new restaurants and cocktail bars to try out and her list of places to visit is growing quicker than she can get through!

Kelly is our Office Manager and the glue that that keeps us all together!
Having just returned from 10 years in Australia with her husband and 1 year old son in tow, Kelly brings a wealth of corporate and social event experience to the company. Being able to manage the fort whilst the team is out managing events is something she relishes and the team support she is able to provide is second to none.
When she’s not chasing her little boy around many a play park, Kelly can be found honing her hand lettering, calligraphy and sign writing skills whenever and on whatever she can. She’s also loves to travel and visit new cities so is very excited to be back in the UK where getting on a plane to a new country only takes a couple of hours and not a whole day!


Telephone: 0161 428 1115 This email address is being protected from spambots. You need JavaScript enabled to view it.Office Dog

…or as he prefers, Top Dog!
Teddy is a part of the furniture here, although he mostly prefers to sleep on it. Leave your seat at your peril – Ted will be in it before you’ve left the room! He’s been with us since he was a pup and is spoilt with having so many people to fuss him, give him treats and take him for walks. He’s well behaved though. So far, no Posties have been injured in the line of duty.
The Ted-ster is a great host - visitors and new faces are made especially welcome. You can expect to be met with a shake from either paw. It can be like having a kid though: he never makes his bed, leaves his toys everywhere and never finishes a meal. Still, he’s one of us and we love having him as a part of #teamassured.


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How we work

Every event is a unique puzzle, with a multitude of pieces. Unlike most puzzles, though, there’s only one chance to get it right. So to make sure everything comes together on the day, we follow seven distinct strands of activity:

1. Understanding objectives.

What’s the event for? How will you know it’s been successful? There’s no point running an event simply because you always do. We talk to you about what outcomes will make the event worth doing for you, for your organisation, and for the people who attend.

2. Putting the infrastructure in place

Next, we look at the overall shape of the event and the component parts. We discuss venues, accommodation, the nature of the programme and much more. What’s needed to help you achieve your objectives? What’s non-negotiable? What should we avoid? We gather information, give you ideas and advice, and take you to possible venues. With this bare bones infrastructure agreed, we start to fill in the details so you get exactly what you need on the day.  

3. Developing the creative concept

We talk about how you want the event to look and feel, and what sort of experiences you want attendees to have. This leads to a strategy, out of which the creative theme will flow. We then apply this theme across all the details of the event. We encourage creative input from everyone – clients, suppliers and each one of own team members.  

4. Following robust management procedures

Our tried and tested processes, documents and reports keep the project on track, on brief, on budget and on time. There are three core documents: One, a complete project plan, showing detailed milestones. Two, the event budget. Three, a status report that tracks every detail of each aspect of the project. You can check live progress at any time by accessing project reports via Client Area.  

5. Working as a team

Our team works together closely, sharing knowledge and skills. There’s a strong focus on keeping clear and consistent records. This means others can deal with queries or quickly pick up a project if the account manager is absent.

6. Building strong relationships with suppliers

From AV equipment to T-shirts, every service or product is provided by people we trust and who go out of their way to do a good job at a good price.

7. Building strong relationships with clients

Your goals drive everything we do. We work both for you and with you; you get to know us, and we get to know you. Account managers keep in touch and make sure you're involved in decisions and up to date with progress. It’s their priority to give you the confidence that your event is in safe hands.




“Assured Events have been absolutely fantastic. I couldn't imagine conceiving this event without them. Their creativity and imagination has added a new dimension to our conference, which has been brilliant!”

Director of Finance: BUFDG



Our Service Charter

We promise to:

Provide best value. You’ll always get the best balance of cost and benefit, not simply the cheapest option.

Communicate effectively: You’ll be kept informed at every stage. No chasing up unreturned calls or emails.

Focus on solutions. Problems sometimes happen. We’re human, too. But we’ll provide solutions to get things back on track.

Be accurate: All information and recommendations provide will be based on the best available information at the time.

Be honest: Our reputation depends on it. We will never mislead you, lie to you or recommend an unsuitable supplier or solution.

Stay positive: Why would you want to work with suppliers who are unenthusiastic, tired, obstructive or negative?

A brief history

Company founder Karl Perry first got the events bug when running events and campaigns for clients of international marketing agency, Promotional Campaigns Group. He set up their Manchester office and became its MD, but left in 1999 and set up in business by himself.

By 2005, he realised that if he ever wanted to see his family again, something had to change. He took the at-the-time scary decision to commit to taking on both an employee and an office, and Assured Events was born. Liking what they saw, clients spread the word. Within a year, we had left our original office and had moved into in our current home here in Cheadle, South Manchester - and the team keeps growing


Read our case studies


Assured Events
Oak House
2 Gatley Road



T. 0161 428 1115

E. enquiries@assuredevents.com



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