Event Management Company - Manchester.

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Client: British Universities Finance Directors’ Group (BUFDG)
Event: 2017 Annual Conference

To arrange a 3-day annual conference for over 240 delegates, commercial partners and sponsors.


Particular challenge:
This was the 4th year we had organised this conference. As ever, the challenge was to balance the formal learning programme with an informal networking environment, allowing delegates to spend time with each other as well as meeting new suppliers and commercial partners.



Manchester conference organiser bufdg networking c

How did we meet the objectives and overcome challenges:

All attendees were treated the same, whether they were a BUFDG member or a Sponsor Delegate (commercial partner). Anyone could attend any aspect of the programme. The conference (located in Bath) was themed around 'Telling the Finance Story' and we brought this to life across every aspect of the event.  We created an informal dinner evening, with the look and feel of an enchanted garden, along with a gala dinner evening held at the Assembly Rooms, where each table was a mix of members and Sponsor Delegates.

We also set up a Power-Hour, which was a networking session in the style of speed dating! Prior to the event we asked members and Sponsor Delegates for a list of preferred introductions, matched them up and then scheduled five 10-minute meetings. These all took place in one space. Everyone was briefed on who they were meeting and which table to move on to – and it worked like a dream!

The story telling theme really came to life with sessions based around tales of tragedy, romance, history & comedy from a range of speakers, all fronted by the incomparable ex BBC Breakfast anchor - Bill Turnbull.


Over 98% of delegates rated Assured Events’ organisation as good/excellent; 95% rated the conference as value for money and a good use of time and over 90% have already stated that they will be attending next year’s event.

Based on the success of this and previous years' events, we are already working on the 2018 event and aim to raise the bar even further.

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“Assured Events have been absolutely fabulous. I couldn’t imagine conceiving this event without them. Their creativity and imagination has added a new dimension, which has been fantastic.”
Conference Host


“A thoroughly enjoyable conference, well done to the Assured Events team - they did a brilliant job and were really helpful.”
University Finance Director


“Assured Events are always fun to work with and they are great people – they are a great human face to the organisation of the event.”
Account-ability: Gold Sponsor


“Working with Assured Events is a real pleasure. They’re so competent, so professional, and I couldn’t think of organising another conference without them.”
BUFDG Executive Director