Event Management Company - Manchester.

Serving clients across the UK

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Client: British Universities Finance Directors’ Group (BUFDG)
Event: Gala Dinner 2017

To create a memorable and enjoyable gala dinner for 260 University Finance Directors, sponsors and commercial partners and to encourage everyone to mix.

Particular challenge:
The Assembly Rooms were built in 1771 and are designed in a traditional Georgian style.  It was important to maintain a classic look and feel to the evening, whilst being able to deliver a modern, relevent event.  We were also aware that there were a significant number of delegates who either hadn't attended a BUFDG  gala dinner before, or for whom, it had been quite a while.  Equally, it was important to ensure that delegates mixed with sponsors and sponsor delegates.

manchester gala awards dinner bufdg quartet

How did we meet the objectives and overcome challenges:

The drinks reception was held in the Tea Room - which is an understated name for a stunning venue that has featured in the novels of Jane Austen and Charles Dickens.  Guests were entertained by a string quartet and silhouette artists.


Guests then moved into The Ballroom for a four-course dinner and an evening of entertainment.  The quartet played guests into the room and then roamed the room, playing atmospheric background music.

Each table had been allocated a host so that guests new to the event were made to feel completely welcome and conversation never dried up.

It was also the hosts' responsibility to ensure that guests ideally sat alternately as delegates and sponsor delegates.  The Finance Directors also moved around the table after the main and dessert courses, to maximise conversation with sponsor delegates.

The after dinner speaker was broadcaster, author, campaigner and academic Ben Goldacre who entertain the room with stories of 'bad science'.

92% scored the dinner as good or excellent, and Assured Events organisation of it scored 98%.

We are already in liaison with a venue for next year’s gala dinner.

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“Overall a very enjoyable and valuable opportunity. The organisation in advance and facilitation whilst we were there was excellent.”

“Keep it up - gets better every year! Well done and thanks.”

“Another great event and highlight of the year!!”

“A thoroughly enjoyable evening, well done to the Assured Events Team - they did a brilliant job.”

All of the above are quotes from attending Finance Directors.